Managed and provided strategic guidance for events like ManyFest, which has attracted over 300,000 attendees since 2011, and the Downtown Farmers’ Market that has coordinated and promoted over 140 vendors to participate in 57 markets since 2013. Led the development of Winnipeg’s first Canada Day Living Flag, and successfully pitched the photo to Canada Post to be part of their Canadian Pride postage stamp series, with 10 million stamps to be issued and circulated in 2013. Created an event-funding program, Host It Downtown, to encourage creative individuals to plan events downtown. Launched in 2015, Host It Downtown stimulated 21 new events, drawing in an additional 60,000 visitors to the downtown in one year alone.