Developed a robust social media marketing plan for Downtown Winnipeg BIZ, linking all digital collateral (Facebook, Twitter, Instagram, Web) to campaign monitoring and evaluation systems. Managed the Downtown Peggy brand, an award-winning marketing initiative, leveraging nearly 13,000 followers on Twitter and 3,000 likes on Facebook. E-newsletter campaigns that were developed exceeded industry standards (37.06% open rate compared to 16.68%). Website views leveraged over 250,000 views annually.